Chairman and Managing Director

Datuk William Ng is the Chairman and Managing Director of Audience Analytics Limited (the “Company”, and its subsidiaries, the “Group”). He has more than 22 years of experience in the business impact assessment and recognition, marketing, media, and exhibition industries.

Datuk William Ng oversees the Group’s day-to-day operations and determines the Group’s direction for growth. He has a fulfilling career in the exhibitions, fast moving consumer goods (FMCG) and medical services industries prior to co-founding AIC Exhibitions Sdn Bhd (“AIC”), Business Media International Sdn Bhd (“BMI Malaysia”), BMI Intelligence Pte Ltd, and Business Media International Limited. He is also the Group Publisher and Editor-in-Chief of the Group. Datuk William Ng is presently a Non-Executive Director of Bain Equity Sdn Bhd, the controlling shareholder of the Company.

Datuk William Ng is a life member of the Chinese Chamber of Commerce and Industry of Kuala Lumpur and Selangor, and the Malaysia-China Chamber of Commerce. Datuk William Ng is also the Chairman of the Small and Medium Enterprises Association in Malaysia, Central region and a council member of the Machinery and Engineering Industries Federation, the M&E Productivity Nexus and the Retail and F&B Productivity Nexus.


Executive Director

Dato’ Ryan Ooi is an Executive Director of the Company. He is also the Executive Director of two of the Company’s subsidiaries, AIC and BMI Malaysia. He plays an important role in managing the Group’s operations, including providing creative and operational direction to the Group.

Dato’ Ryan Ooi has more than 18 years of experience in the marketing and exhibitions industries. Along with Datuk William Ng, Dato’ Ryan Ooi is a key member of the Group, having co-founded AIC and BMI Malaysia with Datuk William Ng.

Dato’ Ryan Ooi is also a Non-Executive Director of Bain Equity, the controlling shareholder of the Company.

Dato’ Ryan Ooi graduated from Universiti Kebangsaan Malaysia (National University of Malaysia) in 2000 with a Bachelor of Science with Honours in Biomedical Science.


Lead Independent Director

Elaine Beh is the Lead Independent Director of the Company.

Elaine Beh has more than 30 years of experience as a corporate lawyer. At present, she is a Partner and leads the Corporate Finance team of Virtus Law LLP (2014). Virtus Law LLP is a member of the Stephenson Harwood (Singapore) Alliance, a Formal Law Alliance with Stephenson Harwood LLP. She is on the board of Abilities Beyond Limitations and Expectations Limited, SISTIC.COM Pte Ltd and is a Non-Executive Independent Director of Acrometa Group Limited, a company listed on the Catalist board of the Singapore Exchange.

Elaine Beh graduated from the National University of Singapore in 1989 with a Bachelor of Laws degree. She is an Advocate and Solicitor of the Supreme Court of Singapore and a member of the Singapore Institute of Directors.


Independent Director

Datuk Alexandra Chin is the Independent Director of the Company.

Datuk Alexandra Chin is an accountant by profession and has 39 years of working experience in accounting and audit. She is a Fellow of the Association of Chartered Certified Accountants (ACCA), a member of the Malaysian Institute of Accountants, the Institute of Corporate Directors Malaysia, the Sabah Women Entrepreneur and Professionals Association, the Majlis Datuk-Datuk Negeri Sabah, the Commonwealth Association of Leadership Malaysia and the Institute for Development Studies (Sabah). She is presently a Public Chartered Accountant practising under her sole proprietorship Alexandra FL Chin and has been doing so since 2005.

In 2010, Datuk Alexandra Chin was appointed ‘Justice of the Peace’ by the State of Sabah. In 2016, she was the winner of Anugerah Wanita Terbilang 2016 (Eminent Woman Award 2016), an award conferred by the State of Sabah.

She graduated as Chartered Certified Accountant from the Association of Chartered Certified Accountants (UK) in November 1986 and has been a Fellow member since November 1991.


Independent Director

Paul W Chan is the Independent Director of the Company.

Paul W Chan has over four decades of experience in accounting, auditing, tax and corporate advisory work. He is the President of Business Transitions Asia Sdn Bhd since 2007, a strategic advisory entity for businesses in transition, and the Principal of Business Transitions A.PC since 2015.

Paul W Chan is a Senior Independent Non-Executive Director of Awanbiru Technology Berhad, a company listed on Bursa Malaysia, since 2010. He had served as an Independent Non-Executive Director in public listed companies such as Luxchem Corporation Berhad (2008-2020), Prudential Assurance Malaysia Berhad (2013-2016), Integrax Berhad (2011-2015), Mycron Steel Berhad (2004-2012), Melewar Industrial Group Berhad (2012-2013).

He is a Non-Executive Director of non-profit NGOs such as Federation of Public Listed Companies Berhad since 2005, Malaysian Alliance of Corporate Directors (2009) and Global Network of Director Institutes (2012). He is also an Adjunct Practice Professor of Sunway University Business School and the Global IIRC Ambassador of International Integrated Reporting Council (“IIRC”).

Paul W Chan graduated as Chartered Certified Accountant from the Association of Chartered Certified Accountants (UK), is a Board Leadership Fellow of National Association of Corporate Directors (NACD, USA), Governance Fellow of NACD, Fellow Member, ACCA (UK), Fellow Member, ICSA (UK) and a Chartered Accountant of Malaysian Institute of Accountants.