BOARD OF DIRECTORS.
DATUK WILLIAM NG
Chairman and Managing Director
Datuk William Ng is the Chairman and Managing Director of Audience
Analytics Limited (the “Company”, and its subsidiaries, the “Group”). He has more than 22 years of
experience in the business impact assessment and recognition, marketing, media, and exhibition industries.
Datuk William Ng oversees the Group’s day-to-day operations and determines the Group’s direction for
growth. He has a fulfilling career in the exhibitions, fast moving consumer goods (FMCG) and medical
services industries prior to co-founding AIC Exhibitions Sdn Bhd (“AIC”), Business Media International Sdn
Bhd (“BMI Malaysia”), BMI Intelligence Pte Ltd, and Business Media International Limited. He is also the
Group Publisher and Editor-in-Chief of the Group. Datuk William Ng is presently a Non-Executive Director of
Bain Equity Sdn Bhd, the controlling shareholder of the Company.
Datuk William Ng is a life member of the Chinese Chamber of Commerce and Industry of Kuala Lumpur
and Selangor, and the Malaysia-China Chamber of Commerce. Datuk William Ng is also the Chairman
of the Small and Medium Enterprises Association in Malaysia, Central region and a council member of
the Machinery and Engineering Industries Federation, the M&E Productivity Nexus and the Retail and F&B
Productivity Nexus.
DATO’ RYAN OOI
Executive Director
Dato’ Ryan Ooi is an Executive Director of the Company. He is also the
Executive Director of two of the Company’s subsidiaries, AIC and BMI Malaysia. He plays an important role
in managing the Group’s operations, including providing creative and operational direction to the Group.
Dato’ Ryan Ooi has more than 18 years of experience in the marketing and exhibitions industries. Along with
Datuk William Ng, Dato’ Ryan Ooi is a key member of the Group, having co-founded AIC and BMI Malaysia
with Datuk William Ng.
Dato’ Ryan Ooi is also a Non-Executive Director of Bain Equity, the controlling shareholder of the Company.
Dato’ Ryan Ooi graduated from Universiti Kebangsaan Malaysia (National University of Malaysia) in 2000
with a Bachelor of Science with Honours in Biomedical Science.
ELAINE BEH
Lead Independent Director
Elaine Beh is the Lead Independent Director of the Company.
Elaine Beh has more than 30 years of experience as a corporate lawyer. At present, she is a Partner and
leads the Corporate Finance team of Virtus Law LLP (2014). Virtus Law LLP is a member of the Stephenson
Harwood (Singapore) Alliance, a Formal Law Alliance with Stephenson Harwood LLP. She is on the board
of Abilities Beyond Limitations and Expectations Limited, SISTIC.COM Pte Ltd and is a Non-Executive
Independent Director of Acrometa Group Limited, a company listed on the Catalist board of the Singapore
Exchange.
Elaine Beh graduated from the National University of Singapore in 1989 with a Bachelor of Laws degree. She
is an Advocate and Solicitor of the Supreme Court of Singapore and a member of the Singapore Institute
of Directors.
DATUK ALEXANDRA CHIN
Independent Director
Datuk Alexandra Chin is the Independent Director of the Company.
Datuk Alexandra Chin is an accountant by profession and has 39 years of working experience in accounting
and audit. She is a Fellow of the Association of Chartered Certified Accountants (ACCA), a member of
the Malaysian Institute of Accountants, the Institute of Corporate Directors Malaysia, the Sabah Women
Entrepreneur and Professionals Association, the Majlis Datuk-Datuk Negeri Sabah, the Commonwealth
Association of Leadership Malaysia and the Institute for Development Studies (Sabah). She is presently a
Public Chartered Accountant practising under her sole proprietorship Alexandra FL Chin and has been doing
so since 2005.
In 2010, Datuk Alexandra Chin was appointed ‘Justice of the Peace’ by the State of Sabah. In 2016, she was
the winner of Anugerah Wanita Terbilang 2016 (Eminent Woman Award 2016), an award conferred by the
State of Sabah.
She graduated as Chartered Certified Accountant from the Association of Chartered Certified Accountants
(UK) in November 1986 and has been a Fellow member since November 1991.
YEOH CHEN CHOW
Independent Director
Yeoh Chen Chow ("Yeoh") is the Founder of 1% Advisory & Coaching, established in November 2024, providing management advisory, executive coaching, and keynote speaking services to startups and corporates across the region.
He currently serves as the Independent Non-Executive Chairman of Foodie Media Berhad. Previously, he co-founded Fave Group, a leading fintech platform that was acquired by Pine Labs in 2021.
Yeoh graduated from Cornell University in 2005 with a Bachelor of Science in Electrical and Computer Engineering. He became an Eisenhower Fellow in 2013 and has been a member of the Institute of Corporate Directors Malaysia ("ICDM") since December 2024.